There are lots and lots of huge niches within consumables with hundreds or thousands of sub-niches underneath them.īut consumables can also be just singular items with no horizontal expansion and people will still buy them on a regular basis. This category includes any food items, printer inks, clothing, footwear, e-liquids, cleaning products, and so on. These are classic, perfect niche items that are usually horizontally expandable AND are purchased on a regular basis. Good examples would be gym clothing, colouring books, jewellery, baby clothing, wall art, and so on.īasically, even though a person is usually only looking for one product, you can actually sell them MORE of the same product at the same purchase time or in the future.Ģ) Consumables. By “horizontally” I mean the same product can be modified or multiplied and offered to the same customer. There are a few narrower classifications possible, BUT to keep things simple, these two are by far the biggest categories of niches out there!ġ) Can be expanded horizontally. What do I classify as niche items? These are products that: I’m not counting those few weirdos! □Ī random product is usually a one-off purchase of just one item-that’s it. And is “kitchen niche” really narrow enough to be considered a niche at all? In that case, anyone who cooks would be your potential customer, and that’s almost everyone! That is not a niche and not a targeted audience.ĭo people buy multiple garlic presses? Do people collect garlic presses? Do people study garlic presses, regularly gift them or read blogs about garlic presses? NO. A small percentage of customers will act differently, but I’m talking about the majority here. Yes, people who buy garlic presses would most likely be interested in other kitchen products, but that’s typically at some unknown time in the future! Usually, when someone goes on Amazon to look for a garlic press, they just want to buy that garlic press. It is a random, one-off product purchase. You might think it’s a niche product (kitchen niche) but it’s actually not. It is important, when starting an Amazon FBA business, to make decisions with your business growth plans in mind, which we’ll cover in a minute.Īnother classic example of a random product is the famous garlic press. It is almost impossible for a small seller to get a furniture store/business off the ground. Yes, furniture is a niche, and yes, office products are a niche, BUT in relation to Amazon FBA businesses, these would not be classified as such because they’re simply too generic or too wide a category. Should you simply pick random products OR look for niches with multiple products? Let’s find out in today’s blog post!įirst of all, let’s just quickly set the definition of what RANDOM and NICHE products are and then we can get into differences between them.Ī random product is usually something that doesn’t provide many opportunities for horizontal expansion.įor example, a computer desk is plus/minus a random product. Good question! And it’s a common one that many newbie sellers ask me when they start getting into the product research process.
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