Luckily, we’re here with a list of the six worst habits, and how to begin loosening the chains that bind you to them. Despite your best efforts, it’s tough out there, and wishin’ and hopin’ for more engagement and a better budget just isn’t going to cut it. While a small subset of very well-funded schools – perhaps the top 50 or so – have the budget and the staff to succeed no matter what, your school likely does not. Now, don’t worry: Your department is not alone. A short list of bad habits contributes directly to these problems (and to that blah feeling that gets in the way of good cake). While most alumni associations and advancement departments have spent the last 10 years scratching their heads at the seeming mystery of these trends, there’s no real mystery. If you’re like most small schools, you’re seeing dropping participation in fundraising efforts, limited budgets, decreasing headcounts in departments and alumni organizations, and increasing trouble making headway in your advancement efforts. What’s going on? The Bad Habits You Don’t Even Know You Have Even the cake can’t distract you from it, and it was really good cake. You can’t put your finger on it, you know it’s there. (What, you thought homecoming was all about the coed hairstyles? Think again.)ĭespite all the good feeling in the air, something doesn’t feel … quite right. Not only do you get the excitement and promise of a brand-spankin’ new school year, but it’s the kickoff to the biggest higher ed fundraising season. The occasion? It’s August, and that means a new semester. Someone brought a carrot cake with your mascot on it (in school-themed colors, of course).įor a workday, this is as off-the-hook as it gets. There’s a fun banner hanging over the window. You aren’t a big higher ed fundraising team, but the excitement in the room is palpable. Your entire department has gathered in the Institutional Advancement office.
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